While no one is entirely certain what Google algorithms entail, there are still many, many ways to improve rankings with the preeminent search engine. Here are a few overarching strategies to set you on the right path.
Read Google Webmaster Guidelines
If you have yet to do this, now is the time. Can you improve your rankings without slogging through Google’s guidelines? Yes, of course you can. There are many resources that offer tips and tricks pulled from the content of the Webmaster Guidelines.
That said, if you want the greatest opportunity to increase rankings while avoiding red flags that could hold you back, or even get you demoted or delisted, it’s best to go straight to the source instead of relying solely on second-hand information.
Hone Your SEO Strategy
SEO is a complex beast, often best tamed by experienced professionals. You can certainly master SEO on your own in time, with a lot of research, paired with trial and error, but it could end up being a full-time job, and you probably have better things to do.
You hire a CPA to do your taxes and you wouldn’t go to court without a lawyer, so why wouldn’t you use an expert for SEO purposes? SEO pros can help you to come up with a strategy that helps you get the most bang for your buck and see real improvements to targeted rankings on Google.
Promote Quality Content
Content is king. You’ve no doubt heard this adage before, as it has become a common tune among content creators since the launch of Google Panda back in 2011. At that time, Google announced an ongoing strategy to ensure that the most relevant results for any given search query would float to the top, leaving low-quality, spammy, purely SEO-driven results at the bottom.
This induced the push to create and promote content that is relevant, timely, engaging, and much more likely to meet Google’s standards for quality. In order to get the best rankings, you may have to raise the bar on your content, but it pays to have a strategy.
For example, you could garner more attention if you can figure out how to create content that displays in the knowledge graph, where the most authoritative and bite-size content for specific searches pops up – you see a lot of lists in the knowledge graph. You should also consider guest posting as a means of not only reaching a new audience, but gaining high-quality backlinks that will help to boost your authority and rankings.
There’s no denying that modern purchasing decisions are based more and more on reviews. With sites like Yelp making it easier than ever to see how consumers rank everything from eateries and retail stores to doctors and dentists, it’s no surprise that Google has gotten in on the game, using ratings and reviews to determine page rank in some cases.
Whether you work to build a positive portfolio of reviews on sites like Google and Yelp or you go for something like a FatJoe.co review from GuestPostTracker.com, you might be surprised by how much you could improve your rankings simply by convincing satisfied customers to proffer positive reviews.